![]() The average fashion retailer in-store playlist is more than 10 times that of a Spotify playlist. While Spotify has a handful of different algorithmic playlists, the most useful for finding music is arguably Discover Weekly. Reward repeat customers or attract and encourage infrequent buyers to be more active.ĭeveloping longer, more advanced playlists to reduce employee fatigue and increase the opportunity for music discovery. Tying into loyalty programs to promote registrations, engagement, app downloads, and more. ![]() Create unique music programs that differentiate products and services while supporting key messages and positioning. Having the versatility to support specific marketing or brand initiatives, campaigns, product launches, experiential programs, or recurrent content programs. Music can and should be treated like any other component of a brand, such as colour and imagery. Next to this sort of data entered from the provider side, Spotify gathers and tracks the data of the counterpart, the consumers. ![]() Of course, Spotify stores all data entered by the artists: song names, description, genre, images, lyrics, and song files. They program much of what you hear major brands playing throughout their stores, websites, and more, selecting songs that are each cataloged by 174 distinct traits.Ĭombined with an understanding of brand architecture and armed with the insights playback data provides, human curation by these individuals allows for the more strategic use of songs and playlists in ways that algorithms can’t, including:Ĭreating brand standards for sound that address audience personas and align with other brand elements. Now let’s take a more detailed look at the data gathered. Our Music Supervisors have deep knowledge of genres, types, trends, periods, emerging artists, and cultural impact when it comes to music. The use of music and entertainment media within space-physical, digital, emotional, and experiential- makes these spaces come alive. Brands spend a lot of time on their identities, products, store layouts, and digital presence-and one area that’s extremely underutilized is the brand sound.
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